The FishMag catalogue

31,523 products from the FishMag commerce site, rendered by the front end straight from the data. This is a proof that the data is usable and a way to see what is in it — not a shop and not an admin tool.

Three numbers get confused here, so: 31,523 is every product this shop LISTS. 12,333 of those are FOR SALE, which needs the catalogue entry switched on AND the shop listing it — that is the figure the commerce API returns and what a customer can buy. 238 are listed with the catalogue entry switched off. Until 2026-09-27 this screen said 27,435, because it asked which products FISHMAG owns rather than which it sells, and quietly missed 4,088 of them.

Filters combine — picking a brand keeps the category you already chose, and every combination is a plain bookmarkable URL you can edit by hand (?brand=Fox&category=Sea). With JavaScript off each chip still filters, one facet at a time. No free-text search yet: the engine's query filter matches a field exactly (C58), and combining is script-side until C60.

Supplier, Colour, Length and Breaking strain are all single-value filters over multi-value data, so read them with that in mind. Supplier is whoever sells it at the price shown — the cheapest offer — and 4,733 products have more than one, so filtering by Veals finds the products Veals is cheapest on, not everything Veals stocks. Two things to know. These chips are the most common values, not the whole vocabulary - Colour alone has 5,003 distinct values and the top twenty cover about a quarter of them, so the long tail is reachable only by typing an exact value in the address bar. And a product can hold many values: these columns and filters use the PRIMARY one, with a +N more count showing how many others there are. A lure sold in 78 colours is real data, not a fault. Filtering on any-of-many needs the engine to match inside a list, which it cannot do yet (C61) - the commerce API already can.

Clear all filters

12333 matching · showing 24 · page 1 of about 24 per page

1 Pint Round Bait BoxDennett · P-260315-R4YFF
Bags, Cool Bags and Boxes——£2.25For sale13
1/2 Pint Round Bait BoxDennett · P-260315-EX7Z7
Bags, Cool Bags and Boxes——£1.50For sale13
12 Rod Wooden Rod StandScratch Tackle · P-260315-FESH2
Rod Holdalls, Straps and Bags——£49.99For sale13
131 150MT Chartreuse 0,205MMSufix · P-260922-498ZT
Sports & OutdoorsNeon Chartreuse +1 more—£37.99For sale123
3-Stage Pocket SharpenerVMO · P-260315-3V9V4
Angling Tools and Knives——£5.99For sale12
5 ROUND fishing weights 28 gm / 1 ozFFT · P-260923-P737K
Sports & Outdoors——£4.88For sale111
6” Straight Grip Wires – 16ggeVMO · P-260315-ZC738
Moulds and accessories——£1.99For sale12
6” Straight Grip Wires – 18ggeVMO · P-260315-T8HER
Moulds and accessories——£1.75For sale12
7 Hooks Mackerel Feathers (5 pack)Power Cast · P-260923-FYJA3
Sports & OutdoorsSilver Reflector—£10.49–£10.95For sale122
7” Straight Grip Wires – 16ggeVMO · P-260315-H3THQ
Moulds and accessories——£2.75For sale12
7” Straight Grip Wires – 18ggeVMO · P-260315-DMR7H
Moulds and accessories——£1.99For sale12
ABU Garcia ZENON 3000MSHAbu Garcia · P-260315-MDD58
ABU Spinning Reels——£375.99For sale13
AFTCO Spin StrapAFTCO · P-260315-WHZYB
Butt Pads & Harnesses——£19.99For sale12
AFW Surflon Micro SupremeAFW · P-260315-B4F6J
Pike Terminal Tackle——£18.99For sale16
AKIOS Iron-Stik 9ft 6in 3 Piece Lure & Bait 60-200gAkios · P-260315-VHCT6
Akios Lure Rods——£159.99For sale14
AXIA 2 Hook 1 Up 1 Down RigAXIA · P-260922-ZP45S
AXIA——£1.99For sale13
AXIA 2 Hook Snap TackleAXIA · P-260922-4H4HK
Predator——£2.49For sale15
AXIA Agro SpinnerAXIA · P-260922-7PHMG
Jigs/Metal Luressilver/red +3 more—£1.99For sale111
AXIA FeederAXIA · P-260315-ARCYC
Diving Lures500p - AFE1077, White Shadow - AFE1079, Ayu - AFE10712 +3 more—£8.99For sale111
AXIA Fishing PliersAXIA · P-260923-38RFP
Sea——£15.99For sale11
AXIA Flare SpinnerAXIA · P-260922-DEAJT
Jigs/Metal LuresCopper +1 more—£1.99For sale18
AXIA Flashfish Feather RigAXIA · P-260923-NT8PJ
Axia——£1.99For sale11
AXIA Glide 90mmAXIA · P-260315-3RVNV
Surface luresBaitfish, Sardine +2 more—£7.99For sale110
AXIA Glow WedgeAXIA · P-260922-W7FTB
SeaOrange Split +2 more—£1.99For sale16